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I Want Volume
Max Volume
Max Volume + Waterproof
Dramatic Look
Volume + Length
I Want Length
Extra Length + Definition
Length + Curl
Length + Volume + Definition
#ABMASCARAS

Wide-Eyed

Wow Effect

Mascaras #ABMascaras

WHAT'S YOUR LASH STYLE?

I want more Volume Discover the BigShow Family

I want more Length Discover the Lash Launcher Family

BigShow Mascaras

Extreme volume

Mascaras that create a "WOW" effect from the very first coat. You'll make everyone do a double-take!

Mega Volume Mega Volume Waterproof Custom Volume Wide-Eyed Volume

New

Effect – Sculpted Lashes

New

Amazing lashes for sale! 9X MORE VOLUME with a brush that
separates, coats, and curls each lash to voluptuous perfection.

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$6.95

Mega Volume

Effect – Max Volume

Mega Volume

Mega volume from the very first coat!
Lashes look up to 13X more voluminous thanks to the volumizing, clump-free brush.

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$9.95

Waterproof

Effect – Max Volume

Waterproof

Extreme, waterproof volume from the very first coat!
Lashes look up to 11X more voluminous thanks to the volumizing, clump-free brush.

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$9.95

Custom Volume

Effect – Volume + Length

Custom Volume

Customized volume thanks to its expandable brush.
Lashes look up to 12X more voluminous and 27% longer.

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$10.95

Wide-Eyed Volume

Effect - Dramatic Look

Wide-Eyed Volume

Wide-eyed volume thanks to the unique 360° twisted brush. Lashes look up to 11X more voluminous.

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$9.95

Lash Launcher Mascaras

More length

Mascaras that will take your lashes into the stratosphere and give you a look that can captivate, detonate, and devastate!

Sky-High Length Outrageous Curves All-In-1 Result

Sky-High Length

Effect – Extra Length + Definition

Sky-High Length

Sky-high length thanks to its dual-length brush.

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$9.95

Outrageous Curves

Effect – Length + Curl

Outrageous Curves

Outrageous curves thanks to its curved spoon brush.

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$9.95

All-In-1 Result

Effect – Length + Volume + Definition

All-In-1 Result

All-in-1 result thanks to its combing conical brush.

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$9.95

The Movie

Get a Wide-eyed WOW effect with the new Annabelle mascaras. Unique brushes that volumize and lenghten to infinity! Striking results to each mascara! Collect them all! #ABmascaras

Bloggers

JenniferChiu X BlastOff

by Chiutips

Watch Jennifer Chiu’s Annabelle beauty look and discover her tips and tricks to rock lashes on fleek thanks to the BlastOff Mascara
CynthiaDulude X BigShow

by Cynthia Dulude

Watch Cynthia Dulude’s Fall makeup look tutorial and discover her PRO tips to rock perfect voluminous lashes with the help of her favourite mascara, the BIGSHOW Mascara.
Melissa Merk X Outlash

by Melissa Merk

Discover Melissa’s Selfie Glow Look using the Annabelle Outlash Mascara and all the tips & tricks she’s giving to get the perfect glowy natural look and the most hypnotic eyes!
Catherine Francoeur X Lash Launcher

by girlyaddict

Discover Catherine’s back to school beauty routine using the Annabelle Lash Launcher mascara to get the longest lashes ever and how she gets ready to tackle her school day!