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(the “Rules”)



“ANNABELLE’S #LINERMATTERS CONTEST” (the “Contest”) is sponsored by Groupe Marcelle Inc. (the “Sponsor”). The Contest begins on September 18, 2015 at 00:00:01 AM Eastern Time (“ET”) and ends on October 15, 2015 at 23:59:59 PM ET (the “Contest Period”). The clock used by Sponsor to compute the Entries (as such term is defined below) will be the official clock to determine the date and time of receipt of an Entry.


The Contest is open to all legal residents of Canada who are thirteen (13) years of age or more at time of entry. If an entrant is a minor, as defined by the jurisdiction of the entrant’s primary residence (“Minor”), permission of a parent or guardian is required to participate in the Contest. The following persons cannot participate in the Contest: officers, directors, shareholders, employees, agents and/or representatives of Sponsor or its affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors and/or any other party related to the Contest. Also, any member of the immediate family of the persons mentioned in this section and any person living with them under the same roof (whether or not a member of their immediate family) cannot participate in the Contest. The term "immediate family" means fathers, mothers, brothers, sisters, children, husbands, wives or spouses of the persons mentioned in this section, regardless of where they live.




There are two (2) ways to enter the Contest.

  • (a) INSTAGRAM. Internet access and a valid Instagram account required. Instagram feed must be viewable by the public.

During the Contest Period, take a photo of yourself (“selfie”) wearing your favourite Annabelle eyeliner look and post/share it on your Instagram account using the hashtag #linermatters and stating which Annabelle product was used to create the look and tag @annabellecosmetics in the comment field. The only individual that shall appear in your photo/selfie is you. The term “Entry” or “Entries” (as defined below) includes the photo/selfie. Your Entry must also comply with Instagram’s terms of use, located at https://help.instagram.com/478745558852511.

  • (b) WRITE AN ESSAY. To enter the Contest, you can also write an original, unique essay of at least fifty (50) words, entirely by hand, on a plain piece of paper and not mechanically reproduced, describing your impressions on the Annabelle line of products, along with your full name, mailing address and telephone number (each an “Essay”, and collectively the “Essays”). Mail your Essay in a stamped envelope to: “Annabelle’s #linermatters Contest” at 9200 Côte-de-Liesse, Lachine (Quebec), H8T 1A1. Upon receipt and verification by the Sponsor, you will automatically receive one (1) Entry into the Contest. The Essays will be considered “Entries” if they comply with the drafting requirements and if they are received by the Sponsor before each draws. Only original, hand-printed Essays will be eligible; no photocopies or other reproductions.

One (1) Entry granted for each different (i) look posted on Instagram, or (ii) Essay. Multiple Entries of the same look or multiple Entries of the same Essay will not be accepted. The Instagram Entries and the Essay Entries are each an “Entry” and collectively, the “Entries”. Your Entry shall be compliant with Section 4 of these Rules. MAXIMUM OF ONE (1) ENTRY PER PERSON PER DAY.

The entrant must submit each Entry personally. Entrant may only use one (1) Instagram account in connection with this Contest. Multiple entrants are not permitted to share the same Instagram account. Photocopied, mechanically reproduced, forged or altered Entries are void. All Entries must be received during the Contest Period. Sponsor is not responsible for lost, late, undelivered, invalid, unintelligible, incomplete, misdirected, illegible, or damaged Entries, which will be disqualified. Entries become the exclusive property of Sponsor and will not be returned or acknowledged.

Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different email addresses, social media accounts, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant may be disqualified within Sponsor’s sole discretion. Use of any automated system (including but not limited to, Entries submitted using any robot, script, macro, or other automated service) to participate is prohibited and will result in disqualification. In the event of a dispute as to the identity of any person who submitted an Entry, the authorized account holder of the email address or the social media account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned to an email address or social media account by an Internet access provider, online service provider or other organization responsible for assigning email addresses or social media accounts for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.



Your Entry must be your own work (not copied). Your Entry (or anything related to it, including, your photo) must not contain anything that (i) infringes, misappropriates or violates a third party’s patent, copyright, trademark, trade secret, moral rights or other intellectual property rights, or rights of image, personality, publicity or privacy; (ii) violates, or encourages any conduct that would violate, any applicable law or regulation or would give rise to civil or legal liability; (iii) is fraudulent, false, misleading or deceptive; (iv) is defamatory, obscene, pornographic, vulgar or offensive; (v) promotes discrimination, bigotry, racism, hatred, harassment or harm against any individual or group (which include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language); (vi) is violent or threatening or promotes violence or actions that are threatening to any other person; (vii) promotes illegal or harmful activities or substances; (viii) contains information or materials embodying the names, images, likenesses, voices, or other indicia identifying any third person (living or dead), such as personal names, e-mail addresses or street addresses, including, without limitation, those of celebrities and/or other public or private figures, living or dead, (ix) uses the brand names, trade names, or trade-marks of any third parties, or (x) in Sponsor’s sole discretion, does at least one of the following: insults, attacks, harasses, bullies, threatens, demeans or impersonates others; contains “hate speech,” whether directed at an individual or a group, based on membership within certain categories targets minors or promotes products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate; contains adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative; contains content that is shocking, sensational or disrespectful, or portrays excessive violence; is otherwise obscene, offensive, or inappropriate; or links to or promotes a webpage; or otherwise make available any unsolicited or unauthorized advertising, “commercial pitch,” promotional materials, junk mail, spam, pyramid schemes, or any other form of solicitation.

By entering this Contest and submitting an Entry, you (i) grant to Sponsor all right, title and interest in and to any material related to your Entry for use in any and all manner, format, or media whether now known or hereafter devised (which use may include without limitation, editing, reformatting, modifying, publishing, posting, distributing, displaying, and transmitting for print, audio, visual, digital, or broadcast media and the like), for any purpose, including without limitation, advertising Sponsor or Sponsor’s products or services; (ii) waive any and all moral rights that you may have in the Entry with respect to the uses contemplated herein; (iii) agree to Sponsor’s use of your name, home address, picture, biographical information, statements, voice, image or likeness for the same purposes and in the same manner, format, and media as described earlier in this paragraph; (iv) agree that your grant and agreement, enumerated in this paragraph, are without further notice or compensation; are irrevocable; are perpetual; and apply to any aspect of the Contest and your Entry, including attending events and partaking in or receiving gifts and prizes; and (v) agree you will further sign a release to this effect, if requested by the sponsor. In order words, by entering this Contest and submitting an Entry and a photo, you acknowledge and agree that your Entry and photo may be posted online for public viewing. You hereby irrevocably, perpetually, and without limitation, grant the Sponsor the unlimited right and permission to use, post, publish, adapt, edit and/or modify such Entry (with or without your name in connection with your Entry), on the internet, in connection with this Contest and waive all your rights, including moral rights, in and to the Entry, without notice or compensation.



There are four (4) weekly prizes and one (1) grand prize available.


There are four (4) weekly prizes available to be won during the Contest Period which consist of four (4) beauty sets of Annabelle products of an approximate retail value (“ARV”) of CDN$100 each (the “Weekly Prizes”). The total ARV of the Weekly Prizes is four hundred Canadian dollars (CDN $400).


There is one (1) grand prize available to be won during the Contest Period (the “Grand Prize”). The Grand Prize includes:

  • round trip coach airfare for two (2) from the airport located nearest to the winner’s residence that offers a direct flight to an airport in Las Vegas, Nevada leaving on a Friday and returning on Sunday (ARV of CDN $1,562);
  • accommodation for two (2) nights at the EXCALIBUR HOTEL & CASINO in one (1) standard room with double occupancy (ARV CDN $401);
  • breakfast for two (2) on the Saturday and Sunday mornings at one of the restaurants located at the EXCALIBUR HOTEL & CASINO (ARV CDN $53)(total ARV CDN $106);
  • five hundred Canadian dollars (CDN $500); and
  • two (2) tickets to a concert of the entrant’s choice in Las Vegas, Nevada to be held on the Saturday night during the weekend getaway of a value of up to five hundred Canadian dollars (CDN $500) (“Concert”).

Entire trip and concert must be executed by March 31, 2016. All reservations are based on availability, and must be booked at least thirty (30) days in advance of travel date. The trip and the concert cannot be held during any of the U.S. and Canadian national holidays, including, between December 23, 2015 to January 8, 2016 and spring breaks / semaines de relâche. Based on an average round trip flight of a well known Canadian airline from Montreal Pierre Elliott Trudeau International Airport to one of the airports in Las Vegas (NV), United States, the ARV of the Grand Prize is three thousand and sixty-nine Canadian dollars (CDN $3,069) determined as of September 4, 2015, and may vary depending on the date of booking and the city of the winner’s residence. Sponsor reserves the right to provide alternative methods of transportation or another hotel than those provided above. Winner will not be entitled to the difference, if any, between the approximate retail value presented herein and the real value. Winner and guest must travel together on the same itinerary. It is Sponsor’s responsibility to arrange transportation and reserve the hotel and concert tickets. The Grand Prize may not be used towards any type of frequent flyer mileage, or other reward points accumulation program.

A Minor not travelling with a parent or legal guardian must be accompanied by an adult of at least twenty-one (21) years of age. The parent or guardian of any Minor not traveling with a parent or guardian must appoint an adult of at least twenty-one (21) years of age to have custody and control over their Minor and to contract on their behalf in connection with the Grand Prize. An appointment form will be included in the document package and must be signed by a parent or legal guardian prior to departure.

The Weekly Prizes and Grand Prize are collectively referred to as the “Prize” or “Prizes”. The Prizes and their components shall be accepted as awarded and cannot be transferred, substituted for another prize or exchanged, in whole or in part, for money, unless otherwise agreed to by the Sponsor. If components/portions of the Prizes are not used, no compensation therefor will be provided to the Winner and (or) to his/her guest. Sponsor reserves the right to substitute a prize of equivalent or greater monetary value if Sponsor is unable to award any Prize as described. Sponsor disclaims any warranty, representation or guarantee express or implied by fact or in law relative to any Prize, including but not limited to its quality and condition, except where prohibited by law. Any other costs or expenses associated not specifically described above will be the responsibility of selected winners.

Winner (and guest) will be responsible for all expenses not specifically included in the Prize (as described above), including meals, alcohol, in-room entertainment, car rentals, insurance, medical/health expenses, gratuities, excess baggage fees, communication charges, transportation to and from the airports and hotel and any other personal expenses and incidentals. Winner is responsible for ensuring that all necessary travel documents (including a valid passport) are obtained for him/her and by its guest prior to ticketing. Winner must comply with all hotel check-in requirements, including the presentation of a major credit card. Sponsor is not responsible if winner or guest is denied access to the aircraft or any methods of transportation. In such an event, winner and/or guest are solely responsible for any expenses incurred and the Prize may be forfeited, in whole or in part.




On September 21, September 28, October 5 and October 12, 2015 at the Sponsor’s offices located at 9200 Côte-de-Liesse, Lachine (Quebec) H8T 1A1 around 14:00:00 PM ET, one (1) Entry will be selected at random from all eligible Entries received up to that point in the Contest Period as eligible to win a Weekly Prize. Odds of winning a Weekly Prize depend on the total number of eligible Entries received up to that point in the Contest Period. Limit: one (1) Weekly Prize per person during the Contest Period. The winning Entries of the confirmed winners of the Weekly Prizes will not be considered for the draw of the Grand Prize. Confirmed winners may submit additional Entries in accordance with these Rules.


On October 16 2015, at the Sponsor’s offices located at 9200 Côte-de-Liesse, Lachine (Quebec) H8T 1A1, around 14:00:00 PM ET one (1) Entry will be selected at random from all eligible Entries received during the Contest Period as eligible to win the Grand Prize. Odds of winning the Grand Prize depend on the total number of eligible Entries received during the Contest Period.



The potential winner of a Weekly Prize will be notified in the comment field associated with the Entry on Instagram or by phone if the selected Entry corresponds to the an Essay Entry within two (2) days of the drawing.

The potential winner of the Grand Prize will be notified in the comment field associated with the Entry on Instagram or by phone if the selected Entry corresponds to the an Essay Entry between October 16, 2015 and October 18, 2015. By entering the Contest using Instagram, entrant consents to notification by Sponsor in this manner. In the event that, for any reason, Sponsor cannot contact the selected entrant within a seven (7) days period following the notification, the selected entrant will be disqualified and Sponsor may, at its discretion, proceed to a new drawing amongst all eligible Entries received to identify another potential winner who will be subject to disqualification in the same manner. Sponsor will arrange for delivery of the Prizes by mail.

To be declared a winner, the selected entrant must: (i) respond to selection notification within the time period described herein; (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question administered at a mutually agreeable time by telephone; and (iii) otherwise comply with these Rules. In addition, to claim the Grand Prize, the selected entrant (or if a Minor, Minor’s parent or legal guardian) must complete and sign a declaration and release of liability (the “Form”) which Sponsor will send by mail, courier, fax or email and which the selected entrant must return duly completed and signed within seven (7) days of receipt thereof. The guest who shall accompany a winner of the Grand Prize shall also sign a Form.

If a selected entrant fails to: (i) correctly answer the skill-testing question, (ii) provide the Forms signed by the selected entrant (or if a Minor, Minor’s parent or legal guardian) and its guest within the prescribed deadline, or (iii) otherwise comply with these Rules, the Prize will be forfeited and may be awarded to an alternate entrant, who will be subject to disqualification in the same manner.



All Contest entrants agree to release and hold harmless Sponsor, its affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributers and any other interveners related to the Contest and each of their respective officers, directors, shareholders, employees, agents, representatives, successors and assigns, as well as Facebook (collectively, the “Releasees”) from any and all claims, cause of action, or liability, including, without limitation, any injury, death or damage to or loss of property, resulting from the Contest, including but not limited to, the entry process or participation in the Contest or acceptance, use or misuse of any Prize.

Without limiting the generality of the foregoing, the Releasees shall not be liable for any: (1) incorrect or inaccurate information, whether caused by entrants; or an error related to the programming of the Contest; (2) technical failures of any kind, such as in particular, hardware or software errors; faulty computer; any malfunctions, inaccessibility of the Contest website in whole or in part for any reason; service interruptions or disconnections of wireless or Internet networks, telephone lines; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; (3) unauthorized human intervention at any stage of the Contest entry process or participation; (4) technical or human errors which may occur in the administration of the Contest or in the processing of Entries; or (5) any harm or prejudice suffered by persons, or any material damages resulting from participation in the Contest or acceptance, use, implementation or misuse of any Prize. If for any reason, it is confirmed that an entrant’s Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Contest, if possible.

The Contest is in no way sponsored, endorsed or administered by, associated with Instagram.



Sponsor and its authorized agents will collect, use, and disclose the personal information you provide at the time of Entry to the Contest for the purposes of administering the Contest and Prize fulfillment. Winners consent to the Sponsor’s use of their name, photographs, cities, voice, image and/or statements, related to their Prize for publicity purposes in any manner or media including the internet, at any time, in perpetuity, without compensation. The opportunity to receive other communications about Sponsor’s products, contests and other promotional offers may be provided by Sponsor. Please refer to our privacy policy for more information about how we manage your personal information: http://www.annabelle.com/en_ca/privacy-statement/.



If, for any reason, at Sponsor’s sole discretion, the Contest is not capable of running as planned, Sponsor reserves the right, subject to the approval of the Régie des alcools, des courses et des jeux (the “Régie”) with respect to residents of Quebec, to cancel, terminate, modify or suspend this Contest, in whole or in part, without notice or obligation.

Without limiting the generality of the foregoing, if the Contest, or any part thereof, is impaired in any way for any reason or is not capable of running as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, programming errors, or technical failures, which, in the sole opinion of Sponsor, corrupt or affect the operation, administration, security, fairness, integrity or proper conduct of this Contest, Sponsor may, in its sole discretion, and subject only to the approval of the Régie in Quebec for the residents of Quebec, void any Entry and: (a) terminate the Contest, or any portion thereof; (b) modify or suspend the Contest, or any portion thereof, to address the impairment and then resume the Contest, or relevant portion, in a manner that best conforms to the spirit of these Rules; and/or (c) award the Prizes from among the eligible Entries in accordance with a fair and adequate selection.



Sponsor reserves the right, in its sole discretion, to disqualify from this Contest any person which Sponsor deems or becomes aware has tampered with the entry process or the operation of the Contest or the Contest website/platform/application, who does not comply with these Rules or acts in a manner that goes against the spirit of the Contest or adversely or with the intent to disturb, insult, threaten, intimidate or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE CONTEST WEBSITE/PLATFORM/APPLICATION (OR A SITE LINKED THERETO) OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

All decisions rendered by the Sponsor are final and without appeal. The Contest is subject to all applicable federal, provincial and municipal laws. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Rules.



Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.